Ten Fatal Flaws Frequently Found from the Podium
1. No clear purpose for the presentation. What is the
point and focus of the speech?
2. Not starting and stopping on time. Be flexible and
be able to cut the talk short if asked. Be in control.
3. Not dressing appropriately. Always be a step above
the audience. If it’s business casual, be a little
dressier than casual.
4. Not knowing the audience. Make sure you know what
the audience expects.
5. Not checking out your room. A/V equipment and seating
for any potential problems. Give yourself enough time to
make the room right for you.
6. Not having good platform skills. Knowing your subject
is not enough. You must have the ability to excite the
audience and keep their interest.
7. Not having rapport with the audience. Not doing your
research to find out what really interests them. You will
know that magic moment when the audience is nodding with
approval.
8. Not knowing when to stop. Too much information can not
be absorbed by the audience.
9. Not having enough information. The talk should have
substance and knowledge of the client's business.
10. Not being sensitive to the audience. Do not use ethnic
stories or off color remarks. Politics and religion should
be avoided unless you are a member of the clergy.
POINT: The effectiveness of a talk is whether the audience
enjoyed it and found it useful. Did the talk influence
their behavior positively and productively once they
returned to their jobs?
About the Author
Sandra Schrift 13 year speaker bureau owner and now career
coach to emerging and veteran public speakers who want to
"grow" a profitable speaking business. I also work with
business professionals and organizations who want to
delivermasterful presentations.
Join my free bi-weekly Monday Morning Mindfulness ezine
www.schrift.com/monday.htm
www.schrift.com
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