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American Politics  » Tested Business Principles - Do They Count on the Web?

Tested Business Principles - Do They Count on the Web?

Every day our mail inboxes are full of new offers,

buzzwords, ideas and the latest software utilities.

With all the confusing array of offers, it's easy to

get sidetracked by the constant fear of not catching

the "next wave."

There is always new technology on the horizon.

RSS feeds, XML, SmartPages and the never ending

stream of things all the marketers say you can't live

without; it's enough to scare the daylights out of you!

Nobody wants to be overtaken by technology they

know nothing about!

Of course, one of the greatest - and most effective - tools

Internet marketers use is the fear of being left behind.

Experienced Internet Marketers will plant the

not-so-subtle seed of fear to get you to reach for the

wallet

All those things conspire to create an atmosphere of

uncertainty in most individuals, with good cause! Just

reading my email make's me feel so hopelessly inadequate!

Like the rest of the Internet got away from me while I

was fooling around with "basic concepts."

With the constant assault of thinly veiled fear and

intimidation reaching your inbox, how in the world should

you map a course of action? I mean, it seems like the web

changes overnight, while you sleep!

All the above fears - manipulated by skillful operators -

resulted in one of the greatest predatory feeding frenzies

that led to the DotCom bust of 2000.

Many Venture Capitalist and a slew of others lost gazillions

of dollars.

They invested in a technology they didn't understand and

believed the Internet represented a new business model.

The liars, thieves and scoundrels took full advantage and

soaked anybody with capital that simply wanted a piece

of Internet action! Ouch!

The sad thing is that very same mentality survived alive

and well and is into Internet Marketing! Yes, the same

predatory politics of fear and intimidation are at work

here with us, today!

If seasoned, well groomed investors lost their shirts,

it should come as a warning to others: Yes, Long Time

Tested Business Principles Apply To Any Business, Web

or brick and mortar!

That said, let us consider what are the basic needs of a

viable business, other than the obvious need for

capitalization:

(1) It must have a place of business, a home. If a Web

business, this means your Hosting service.

(2) It must have products and services to sell.

All businesses have something to trade.

(3) It must promote itself to let possible customers

and partners know it's open for business and taking

orders. It can place ads on the radio, television,

billboards, pamphlets, mailings and so on.

As can be seen, the basic business needs haven't changed

at all! All the other requirements of business flow from the

reliable execution of the 3 above. The only remaining items

are: focus and determination.

You must start anew every day and provide focus

and determination to your growing Internet business.

The above is something easier said than done because

every second of the day we find ourselves distracted

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by one of the many new offers and gimmicks.

Just remember to finish one project at a time and don't

allow yourself to get sidetracked. Sure, you'll still get

all those emails telling you how the Net is leaving you

behind and so on. Ignore them!

The other remaining area of concern arises in the

translation of the above principles into their Internet

equivalent. If this is one of your concerns, don't feel

alone! Many big corporations are having just as hard

a time grappling with the issues of digital marketing,

promotion, delivery and pricing!

I invite you to breathe deeply and read this article

whenever you feel overwhelmed by the latest "flavor

of the month" Internet business offer. I hope it helps

you find your common sense grounding.

==============================================

by Francisco Aloy

(C)2004 Francisco Aloy

==============================================

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About the Author

Francisco Aloy is the author of "Yes, I Want to

Start My Internet Business Without Being

SCAMMED!." He has an online business catering to

the needs of the Newbie Net Entrepreneur. For

more information about Business Opportunity,

visit:

http://www.newbie-business-guide.com/business_opportunity_reviews.html